--- title: Case Studies | AllTrails Public Lands Program description: See how AllTrails Public Lands collaborations with government agencies, non-profits, and tourism agencies improved visitor experience and behavior. image: https://publiclands.alltrails.com/hubfs/Marketing%20Assets/AllTrails%20Public%20Lands%20Case%20Studies%20Featured%20Image_820x547.png --- [![AllTrails-Logo-Neon-Dark](https://publiclands.alltrails.com/hubfs/AllTrails-Logo-Neon-Dark.svg) ](https://www.alltrails.com) Open main navigation Close main navigation # Case studies See how the Public Lands Program collaborates with government agencies, non-profits, and tourism agencies to improve visitor experience and behavior while recreating. ![Stewards Fund](https://publiclands.alltrails.com/hs-fs/hubfs/Marketing%20Assets/AllTrails%20Stewards%20Fund/jacalyn-beales-eI4hIj4qMjI-unsplash%201.png?width=2000&name=jacalyn-beales-eI4hIj4qMjI-unsplash%201.png) ### 2025 AllTrails Stewards Fund Awardees Learn about the awardees of the inaugural AllTrails Stewards Fund. Projects from around the world will receive funding to support trail restoration, resilience, and more [ Learn more ](https://www.alltrails.com/press/announcing-the-recipients-of-the-2025-alltrails-stewards-fund) ![Friends of Griffith Park](https://publiclands.alltrails.com/hubfs/Marketing%20Assets/Brand%20Images/Case%20Study%20Photos/FoGP.png) ### Integrating technology for responsible exploration Using custom maps built specifically for their park, Friends of Griffith Park is educating visitors about the breadth of official trails. [ Learn more ](https://publiclands.alltrails.com/integrating-technology-for-responsible-exploration?hsLang=en) ![Iceland](https://publiclands.alltrails.com/hubfs/icelandcover.png) ### Empowering sustainable tourism with digital signage The Nature Conservation Agency of Iceland used AllTrails data and QR-based signage to provide accurate, official trail information and enhance visitor safety across the remote highlands. [ Learn more ](https://publiclands.alltrails.com/empowering-sustainable-tourism?hsLang=en) ![Olympic National Park](https://publiclands.alltrails.com/hs-fs/hubfs/jacob-grishey-j8iPllhcWWg-unsplash.jpg?width=2000&name=jacob-grishey-j8iPllhcWWg-unsplash.jpg) ### 66% fewer search and rescue incidents Olympic National Park used real-time alerts to swiftly and drastically improve park safety.   [ Read more ](https://publiclands.alltrails.com/case-studies/fewer-search-and-rescue-incidents?hsLang=en) ![AHSCoverImage (1)](https://publiclands.alltrails.com/hubfs/AHSCoverImage%20(1).png) ### 56% increase in participation for the 2025 National Trails Day® American Hiking Society teamed up with AllTrails to empower all to enjoy, share, and preserve the hiking experience. [ Learn more ](https://publiclands.alltrails.com/increased-participation-ntd?hsLang=en) ![MartinCountyCard](https://publiclands.alltrails.com/hubfs/MartinCountyCard.png) ### Dispersing visitors across the trail system Martin County harnessed AllTrails' physical signage to provide visitors with up-to-date information and help disperse visitation. [ Read more ](https://publiclands.alltrails.com/dispersing-visitors?hsLang=en) ![Great Trails State Coalition](https://publiclands.alltrails.com/hubfs/GreatTrailsStateCover.png) ### Establishing the need for trail investment using visitor traffic patterns North Carolina's Great Trail State Coalition used AllTrails data to analyze the impact of their state-wide marketing campaigns and severe weather on their trail systems. [ Learn more ](https://publiclands.alltrails.com/case-studies/justifying-trail-investment?hsLang=en) ![Bay Area Ridge Trail](https://publiclands.alltrails.com/hubfs/Marketing%20Assets/Brand%20Images/Case%20Study%20Photos/BART-Landing%20Page%20Image.png) ### Simplifying planning and navigation with trusted online trail resources Bay Area Ridge Trail is able to provide essential, at-a-glance information to visitors before they hit the trails to ensure a fun and enjoyable trail experience. [ Learn more ](https://publiclands.alltrails.com/case-studies/simplify-planning?hsLang=en) ![America's National Parks](https://publiclands.alltrails.com/hubfs/Marketing%20Assets/Brand%20Images/Case%20Study%20Photos/ANP%20-%20Landing%20Page.png) ### 48% increase in per-donor average donations America’s National Parks™ partnered with AllTrails on a “Month of Giving” campaign to encourage deeper support for education efforts at National Parks.  [ Learn more ](https://publiclands.alltrails.com/case-studies/month-of-giving?hsLang=en) ![Carolina Mountain Club](https://publiclands.alltrails.com/hubfs/CMCCoverImage.png) ### Increasing volunteer participation by 25% The Carolina Mountain Club partnered with AllTrails to promote a trail maintenance event. [ Learn more ](https://publiclands.alltrails.com/case-studies/increasing-participation?hsLang=en) ![Saginaw Basin Land Conservancy | Photo by: Zachary Branigan](https://publiclands.alltrails.com/hubfs/Marketing%20Assets/Brand%20Images/Case%20Study%20Photos/SBLC%20-%20Landing%20Page%20image.png) ### Funding accessibility with verified trail traffic data Saginaw Basin Land Conservancy reviewed AllTrails visitor usage data to secure funding to build an accessible boardwalk trail.  [ Learn more ](https://publiclands.alltrails.com/case-studies/funding-accessibility?hsLang=en) ![Maryland State Forest](https://publiclands.alltrails.com/hs-fs/hubfs/Maryland%20State%20Forest.jpg?width=2000&name=Maryland%20State%20Forest.jpg) ### Using visitor insights to fund trail maintenance Maryland Forest Service used the AllTrails data dashboard to advocate for a 3-year grant-funded trail maintenance program.  [ Read more ](https://publiclands.alltrails.com/case-studies/funding-trail-maintenance?hsLang=en) ![Western National Parks Association](https://publiclands.alltrails.com/hs-fs/hubfs/WesternNationalParks.png?width=2000&name=WesternNationalParks.png) ### 244% boost to fundraising revenue and reach Western National Park Association took their Fall Park Protector campaign to the next level. [ Read more ](https://publiclands.alltrails.com/case-studies/boost-to-fundraising-revenue?hsLang=en) ![Grand County Utah](https://publiclands.alltrails.com/hs-fs/hubfs/gran%20county.png?width=2000&name=gran%20county.png) ### Responsible trail stewardship Grand County, UT uses alerts to keep visitors on the right paths and away from protected areas. [ Read more ](https://publiclands.alltrails.com/case-studies/create-responsible-trail-stewards?hsLang=en) ![Friends of Bridger-Teton | Photo by Dina Mishev](https://publiclands.alltrails.com/hs-fs/hubfs/Friends%20of%20Bridger-Teton%20%20Photo%20by%20Dina%20Mishev.png?width=2000&height=1333&name=Friends%20of%20Bridger-Teton%20%20Photo%20by%20Dina%20Mishev.png) ### Reach users before they hit the trails Friends of the Bridger-Teton helped efficiently educate visitors to the National Forest.  [ Learn more ](https://publiclands.alltrails.com/en-us/case-studies/reach-users?hsLang=en) ![Wellington Park Mgmt Trust | Photo by Luke Tscharke](https://publiclands.alltrails.com/hs-fs/hubfs/Marketing%20Assets/Brand%20Images/Case%20Study%20Photos/Wellington%20Park%20Mgmt%20Trust_LukeTscharke.jpg?width=2000&name=Wellington%20Park%20Mgmt%20Trust_LukeTscharke.jpg) ### Co-creating a recreational trail strategy Wellington Park Management Trust integrates AllTrails data into their process for creating a new trail management plan. [ Learn more ](https://publiclands.alltrails.com/case-studies/recreational-trail-strategy?hsLang=en) ![NPS](https://publiclands.alltrails.com/hs-fs/hubfs/angels-landing.png?width=2000&name=angels-landing.png) ### Improved visitor behavior  National park rangers collaborated with AllTrails to reduce unsanctioned permit trading and improve visitor behavior. [ Read more ](https://publiclands.alltrails.com/case-studies/improved-visitor-behavior?hsLang=en) ![AllTrails in the news](https://publiclands.alltrails.com/hs-fs/hubfs/Marketing%20Assets/Brand%20Images/group%20hiking/GettyImages-183190804-edit.png?width=2000&name=GettyImages-183190804-edit.png) ### AllTrails in the news Read our latest press features from publications worldwide [ Read the latest ](https://www.alltrails.com/press?section=press-page-news) ## Let's work together We're always looking for new ways to support the public lands we love. [ Contact us ](https://share.hsforms.com/1toRwo0AeQYyPwth5T4q9swc0tij)